The Importance of Social Media for Small Businesses
It is widely recognized how IMPORTANT social media marketing is when promoting yourself, your brand, your company, and other established businesses. Social media is one of the MOST POWERFUL MARKETING TOOLS used around the world for all business sizes, in all industries resulting in an impactful outcome when strategized the correct way.
Social media is used as an outlet for businesses to build communication with their niche customer segment, generate the leads they desire, build brand awareness and recognition, and in return, increase their revenue. All this to say… if you’re questioning whether social media is worth your time and effort, the answer is YES, IT IS ABSOLUTELY WORTH IT!!!
DID YOU KNOW…?
According to Simplilearn digital marketing, approximately HALF OF SMALL BUSINESS ARE NOT USING SOCIAL MEDIA to promote their products and services. As a result, people miss out on a tremendous opportunity to gain brand awareness and build recognition in addition to growing their customer base.
Communication
Communication is key for sooo many reasons. We all know the ability to market yourself in an extremely cost-effective way is great, but what is so important, is networking to build and maintain the connections and relationships that you have for yourself. Advertising yourself through social media may not only reach customers directly on a variety of media platforms, but by word-of-mouth as well. Your content may reach individuals that are not interested in what you have to offer, but they can potentially share your information with someone who is interested in what you have to offer. Social media marketing can help you reach that larger audience that you have been trying to reach, creating opportunity for your brand, and building relationships and customer loyalty.
Brand Awareness and Recognition
Businesses of all sizes use social media to showcase their products/services to create brand awareness and recognition. CONSUMERS WANT TO BUY BRANDS THAT THEY RECOGNIZE. Social media can help get your brand in front of people much more easily than traditional marketing. Businesses who are successful with their social media marketing efforts use these platforms to create content, share news and updates on products, and communicate with their target audience and potential customers.
Increased Revenue
All businesses have one main goal… to generate as much revenue and exposure as they possibly can. Continuing to create more brand recognition and consistent connection with your target audience is what will help expand your customer base and INCREASE THOSE SALES. Remember, many platforms also allow you to make money directly from the site or app. Brands can simply add an online store or creating landing pages in order to give customers the ability to book appointments and purchase products/services through these platforms like Instagram, Facebook, and more.
There is a lot to consider when it comes to social media marketing. Subscribe to my weekly emails & blog by adding your email address here. You’ll be the first to hear about weekly updates and sneak peaks.
I would love to hear your thoughts in the comments, or be sure to fill out the Contact Me or Topic Request form for any additional questions/concerns!
