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Social Media As An Effective Marketing Tool Social media marketing has become the preferred method of connecting with customers. It’s an effective way to reach your target audience, and it’s cost-effective, which makes it attractive as a marketing tool. However, there are some common misconceptions about social media that should be cleared up before you begin using this powerful extra-curricular activity in your business. Here are five things you need to know about using social Read more…

SEO: What Is It and How Can You Use It? Search engine optimization (SEO) is the practice of optimizing a site to get higher rankings in search engines like Google. You can use SEO to increase traffic to your website, improve conversion rates, and improve your brand’s reputation online. How Does it Work? SEO is a marketing tool that helps your site become more visible to your target audience. It’s also called on-site optimization or Read more…

6 Instagram Features You Should Be Using Right Now Instagram is one of the most popular social media platforms on the planet, and it’s easy to see why. The app has become a place for people to post photos and videos, but there are also many other cool features that you can use to improve your Instagram experience. Here are four features you should be using on Instagram right now: Save your Snapchat Stories to Read more…

The Dos and Don’ts of Google Ads Google Ads is a powerful tool for marketers. It’s easy to start but creating ads that get results can be hard. Here are some guidelines for getting the most out of your campaigns: Do: Focus on keywords. When you’re creating or editing an ad, it’s important to keep in mind the most important part of your ad: keywords. Keywords are what people search for when they do a Read more…

A Beginners Guide to Hashtags: What They Are, and Why You Should Use Them Hashtags are difficult-to-understand, hard-to-use social media features that can cause people to just avoid them instead of using them to their advantage. Let’s just be honest, we all have that one person on our social media pages that well… can be a little aggressive with their hashtag use! This blog is going to break down the basics of hashtags on social Read more…

Posts vs Reels, Which Is Better for Growth?    Are Reels Better Than Posts on Instagram?! What are the advantages of In-Feed Posts vs Reels for the best Instagram growth? Previously, we covered Understanding the Basics of Instagram In-Feed Posts and Understanding the Basics of Instagram Reels, so if you haven’t checked them out, be sure to do so! So now that we know the difference between in-feed posts and reels, which is better for Read more…

Understanding the Basics of Instagram Reels What Are Reels? Instagram Reels are looping videos that play between 15 and 90 seconds long. Reels are great for audience growth, reach, and awareness. These short videos help create creative, educational, or entertaining content for your audience. Here, you can express your brand message, while getting discovered by people who may have not known about your product or service. Reels are Instagram’s version of TikTok. They provide creative Read more…

The Basics of Instagram In-Feed Posts Instagram posts are what Instagram was traditionally known for: images and videos that appear in a user’s main feed. There are several feed posts types; however, here we are going to talk about the most basic form of a post, an in-feed post. What Are In-Feed Posts? Feed posts are typically pictures or videos that an Instagram user will share to their profile on Instagram. These posts are considered Read more…

The Importance of Social Media for Small Businesses It is widely recognized how IMPORTANT social media marketing is when promoting yourself, your brand, your company, and other established businesses. Social media is one of the MOST POWERFUL MARKETING TOOLS used around the world for all business sizes, in all industries resulting in an impactful outcome when strategized the correct way. Social media is used as an outlet for businesses to build communication with their niche Read more…

Hi! Welcome to my personal blog for social media strategy and management. I am so excited to get started! First, I want you to get to know me. My name is Ella, and I’m a Nashville based Social Media Manager looking to grow your business, generate leads, and monetize your social media accounts. Social media is one of the most powerful tools to raise awareness and enhance business/brand, so it’s time to use it to Read more…