The Dos and Don’ts of Google Ads

Google Ads is a powerful tool for marketers. It’s easy to start but creating ads that get results can be hard. Here are some guidelines for getting the most out of your campaigns:

Do: Focus on keywords.

When you’re creating or editing an ad, it’s important to keep in mind the most important part of your ad: keywords. Keywords are what people search for when they do a Google Search and are also what your ads will be shown for (and therefore how much revenue you can make). If you don’t know exactly which keywords are relevant to your business, then just start writing down anything that comes up when someone searches online—you’ll get better results if there’s some sort of pattern between those topics and what makes up your business’ value proposition!

Do: Create separate campaigns for different products and services.

If you’re running multiple campaigns, it’s important to create separate campaigns for different products and services. Each product or service has a targeted audience that can be reached through Google Ads in different ways. You can create separate ad groups within the same campaign so that you can bid differently based on the type of product or service being advertised. For example, if you’re selling computers and mobile phones together but targeting different audiences with different keyword phrases (for example “PCs” vs “Phones”), then this will help ensure better results across both categories!

It’s also important not just to create one single ad group—you need multiple ad groups within each campaign so that they target different segments within their own respective markets (for example Men versus Women). This way advertisers can reach out to more people who are interested in buying their products/services but aren’t necessarily searching for them right now.”

Do: Use the right bidding strategy for your goal.

The best way to optimize your Google Ads campaign is by choosing the right bid strategy for your goal. For example, you should use CPC bidding if you want more impressions and clicks. If you want more conversions, CPM bidding will help you reach those goals better than CPC bidding.

When setting up a new campaign or adjusting within an existing one, make sure that the selected bid type matches both the cost per click (CPC) and cost per thousand impressions (CPM).

Don’t: use one ad group for all of your campaigns.

Don’t use one ad group for all of your campaigns. The biggest mistake I see people make is trying to use one ad group for all of their campaigns. This means that they’re mixing up different types of goals, bid strategies, and match types in the same ad group. If you’re going to be doing this, at least separate them out into separate groups!

Don’t: put all your eggs in one basket.

Don’t: Put all your eggs in one basket.

Google Ads is an advertising platform that allows you to run ads across various devices and platforms. As you increase your accounts, the complexity of managing campaigns increases significantly. This can mean more work for the analyst who manages each campaign and also means more opportunities for mistakes to happen when things get complicated. If you have multiple channels (for example, Google Display Network or YouTube) where different people are working on different aspects of the campaign at once, they may not have enough time to check over everything before launching it live so it’s important that everyone vets their work thoroughly before moving forward with any changes made during testing periods – especially if those changes are going into live production environments!

Don’t: pick a CPC bid that is too low.

Don’t: Pick a CPC bid that is too low.

The most common mistake advertisers make with their Google Ads campaigns is bidding for too low of a cost per click (CPC). This can be especially harmful if your goal is to build quality traffic and leads, which will help you achieve higher ROIs than if you were simply trying to run an ad campaign with no intention of engaging with potential customers or generating sales leads.

If an advertiser’s CPA is set to $1 and they’re running ads with a CPC bid at $0.01, then they’re going to end up spending more money than necessary on each individual impression—and those additional costs could mean losing out on potential sales opportunities while still not making any money from their ad spend!

Creating ads that get results can be hard but following these guidelines can help you out.

There are a lot of things to worry about when creating your ads. You have to worry about the competition, what other people are doing and how they’re doing it. You have to worry about the price of your product or service and whether or not that makes sense for you. You also have to worry about what you can control and what’s out of your hands—like whether or not people are going to love your product as much as you think they should!

Don’t worry about any of these things because they’ll only lead you down an unproductive path into uncertainty and frustration. Instead, focus on making sure that every aspect of creating an ad is optimized so that it reflects whom YOU are (and whom WE want) while still being successful at getting conversions from interested users who were just waiting for something like this before making a purchase decision based off our brand promise.”

So, there you have it, the dos and don’ts of Google Ads. We covered some useful tips on how you can increase your return on investment, but also some things to avoid if they are not beneficial to your business. Before we wrap this up though, remember that as with any form of advertising, there is no such thing as a one size fits all approach when it comes down to managing your campaigns!

If you need help with setting up or optimizing an ad campaign for Google ads, then contact us today at ellamcconkey.com/follow-me!